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Don't Believe the Hype: Marketing to Teens

Author: Friendship, Sarah
ISBN: 9781920696238

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Quick Overview

This teacher resource helps students understand how pervasive and influential advertising is in our culture and how they...

Don't Believe the Hype: Marketing to Teens

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Details

This teacher resource helps students understand how pervasive and influential advertising is in our culture and how they, as a major consumer group, are actively targeted by advertisers. The exercises contained in this book are aimed at building and applying media literacy skills, identifying gender stereotyping and seeing beyond 'the hype'.

Additional Information

Subtitle No
Author Friendship, Sarah
Series Name Consumer Rights Series
Series Number 2
ISBN 9781920696238
Format Paperback
Pages No
Publisher Knowledge Books and Software
Publication Date No
Curriculum N/A
Weight (kg) 0.4000